WE GOT SOMETHING TO SAY
insight the Buzz’ brings you the latest news and insights about marketing transformation consulting and advertising technology
-
April 12, 2024The Art of Crafting a Killer Brief For Your Marketing Agency
Imagine this: You're gearing up for a marketing campaign, eager to see your brand soar to new heights. But before you can even get started, you realize your roadmap is a jumbled mess of vague instructions and scattered ideas. It's like trying to navigate a maze blindfolded – you're bound to hit de...
-
March 26, 2024The Psychology of Buzz: Unpacking Why Certain Messages Capture Attention and Spread
Have you ever wondered why some messages seem to spread like wildfire while others barely make a whisper? Welcome to the fascinating world of buzz psychology, where the dynamics of human behavior intersect with the power of storytelling and persuasion....
-
March 21, 2024Five Things to Consider before Choosing a Retail Media Network
Imagine you're walking through a bustling marketplace filled with vendors calling out to you, trying to catch your attention. That's kind of what it's like in today's digital world, where brands are vying for your attention at every turn. ...
-
March 16, 2024The Era of Micro-Moments
In the frenetic dance of modern life, attention is the currency of the realm. Yet, as our attention spans shrink to the size of a goldfish's memory, traditional marketing strategies are left gasping for relevance in the wake of micro-moments. ...
-
March 5, 2024Navigating the Post-Cookie Era
As the digital advertising landscape undergoes significant transformations, the impending demise of third-party cookies has emerged as a focal point for advertisers. ...
-
February 24, 2024A Wake-Up Call For Agencies
In the dynamic world of marketing, where data and analytics set the pace, the measurability of marketing effectiveness is becoming a key concern. ...
-
February 21, 2024How Technology Simplification can help your Marketing Organization to become more efficient
In the ever-changing world of marketing, technology plays a crucial role, acting as both a driving force and a potential stumbling block. As our reliance on advanced tools and platforms grows, there's an increasing need for a strategic approach to tech management....
-
February 12, 202420 Tools You Should Consider For Your Marketing TechStack
Designing a comprehensive advertising tech stack requires a careful selection of different platforms to seamlessly integrate media planning, media buying, reporting, conversion measurement, asset management and other marketing activities....
-
February 9, 2024How Agile Marketing Teams Can Harness AI for Daily Success
In today's dynamic business landscape, the synergy of agile marketing teams and artificial intelligence (AI) presents a transformative opportunity. As technology continues to evolve, adopting AI in marketing strategies is no longer a luxury but a necessity. ...
-
February 1, 2024The Blueprint for Digital Empowerment in Your Organization
In an era dominated by digital transformation, empowering your organization digitally is not just a strategic advantage; it's a necessity. Digital empowerment transcends mere technology adoption; it's about creating an environment where every member of your organization can harness the full potentia...
-
January 18, 2024Winning More Customer Hearts Through Marketing Transformation
Advertising has become increasingly complex in recent years. Corona has massively changed people's behavior. Working from home has become established and the home has become more important. People's movement patterns, such as the way they travel to work or their shopping behavior, have changed. In a...
-
December 14, 2023Revolutionizing Digital Strategies
Founding Better Be Buzzin' wasn't just about solving challenges, it was about redefining how digital success is achieved. Here's a peek into our mission to revolutionize the game! ...
-
December 6, 2023Transparency and Traceability in Campaigns
Katja Berchtenbreiter talks about the current challenges in marketing and explains what inspired her to found Better Be Buzzin'. ...
-
December 6, 2023A New Player In The Consulting Industry
Better Be Buzzin' (BBB), an independent consulting firm focused on marketing transformation, enters the management consulting stage as a dynamic newcomer. ...